Building Profitable Sales Online - A success

17 July, 2007

This workshop addressed entrepreneurs interested in managing their evolving customer and online marketing strategy and in finding answers to the following questions:

• How to make my website work harder for me?
• Interested in marketing your business online, but not sure how to go about it?

The attendees have learnt from industry professionals, web experts and local case studies about driving sales of their products and/or services online, and understood online principles in terms of online advertising and the latest creative and marketing trends.

Speakers included:

Simon Ferguson, Sales Online

Simon Ferguson is the founder and managing director of Sales Online, Ireland's largest supplier of Online Media. With over 20 years experience as a sales professional, Simon is an active member of The Marketing Institute of Ireland and has also sat on industry boards including the Joint National Internet Research, the Interactive Advertising Bureau and the IDMA.

Darren Moffett, Head of Digital & Direct Marketing, Banks Love.

Darren has accumulated some 14 years advertising and marketing experience and has been involved in digital marketing at a senior level for over 9 years. Darren has previously worked in a blue chip client side environment for Ladbrokes globally, British Gas, T-Mobile, Phoenix Natural Gas and Head of Digital Marketing for BT in the UK. Darren is a member of the CIM, MII and board member of the IDMA.

Barry Bedford, EyeWonder

Barry Bedford is Managing Director of EyeWonder in Ireland. Working with agencies, advertisers and publishing sites, EyeWonder connects the most compelling and effective rich media online advertising campaigns to more of your most desirable audiences.

Darren McGrath, Managing Director, Brando

Darren is Managing Director of Brando; Ireland's leading digital creative agency. Darren has 8 years online advertising experience and has worked at different times throughout his career with leading brands such as BT, Rabodirect, Google, Xbox and Meteor. Darren has also sat on industry boards including the Joint National Internet Research committee and the Interactive Advertising Bureau.